The Gritty Cowboy is owned by a husband and wife team that strives to curate a tack store unlike any other. While we are based in Northern NJ, we sell all over the US. Our motto is "rigging you and your bronc from bit to boot" and we use that to guide all our decisions. We started out by customizing Iconoclasts and have built a fantastic team of artisans who do all the customizations by hand. In addition, we have carefully curated a complimentary selection of items from other small and fashion forward businesses and strive to bring in USA made products whenever possible. We test all our products to make sure they stand up to everyday barn use while still looking great. We are excited to have you shop with us and can't wait to welcome you into the TGC family!